Conversion rate optimization
Conversion optimization turns more visitors into paying learners
From first click to course completion, we optimise every step—unifying marketing, sales, and learning into a seamless journey that removes friction, boosts enrolments, and drives long-term revenue growth.
Rated 4.6 on Trustpilot
Conversion rate optimization
Conversion optimization turns more visitors into paying learners
From first click to course completion, we optimise every step—unifying marketing, sales, and learning into a seamless journey that removes friction, boosts enrolments, and drives long-term revenue growth.
Rated 4.6 on Trustpilot
Conversion rate optimization
Conversion optimization turns more visitors into paying learners
From first click to course completion, we optimise every step—unifying marketing, sales, and learning into a seamless journey that removes friction, boosts enrolments, and drives long-term revenue growth.
Rated 4.6 on Trustpilot
Optimisation that turns every learner into long-term revenue
When your funnel works as one, every step drives growth. We optimise the full journey—so enrolments rise, learners stay engaged, and revenue compounds across your entire training business.
Smooth enrolments turn interest into paying learners without friction
Connected systems sync marketing, sales, and learning into one flow
Increased learner LTV through personalised offers, bundles, and timely in-LMS CTAs
Engaged learners stay active, boosting retention and lifetime value
Optimisation that turns every learner into long-term revenue
When your funnel works as one, every step drives growth. We optimise the full journey—so enrolments rise, learners stay engaged, and revenue compounds across your entire training business.
Smooth enrolments turn interest into paying learners without friction
Connected systems sync marketing, sales, and learning into one flow
Increased learner LTV through personalised offers, bundles, and timely in-LMS CTAs
Engaged learners stay active, boosting retention and lifetime value
Optimisation that turns every learner into long-term revenue
When your funnel works as one, every step drives growth. We optimise the full journey—so enrolments rise, learners stay engaged, and revenue compounds across your entire training business.
Smooth enrolments turn interest into paying learners without friction
Connected systems sync marketing, sales, and learning into one flow
Increased learner LTV through personalised offers, bundles, and timely in-LMS CTAs
Engaged learners stay active, boosting retention and lifetime value
Where we optimize for maximum impact
Marketing websites
Your site isn’t just a brochure but rather is a conversion engine. We design journeys that capture interest and channel prospects straight into enrolments.
Optimized checkouts
Clunky checkouts kill sales. We streamline payments, reduce abandonment, and make enrolling effortless for individuals and bulk buyers alike.
CRM & LMS integration
We connect your CRM and LMS to unify data and trigger personalised, timely automations—turning every learner action into smarter marketing, stronger sales, and higher conversions.
E-learning engagement & upsells
We optimise the learner experience and embed smart, timely offers—so learners stay engaged, complete more, and naturally move on to their next purchase.
Where we optimize for maximum impact
Marketing websites
Your site isn’t just a brochure but rather is a conversion engine. We design journeys that capture interest and channel prospects straight into enrolments.
Optimized checkouts
Clunky checkouts kill sales. We streamline payments, reduce abandonment, and make enrolling effortless for individuals and bulk buyers alike.
CRM & LMS integration
We connect your CRM and LMS to unify data and trigger personalised, timely automations—turning every learner action into smarter marketing, stronger sales, and higher conversions.
E-learning engagement & upsells
We optimise the learner experience and embed smart, timely offers—so learners stay engaged, complete more, and naturally move on to their next purchase.
Where we optimize for maximum impact
Marketing websites
Your site isn’t just a brochure but rather is a conversion engine. We design journeys that capture interest and channel prospects straight into enrolments.
Optimized checkouts
Clunky checkouts kill sales. We streamline payments, reduce abandonment, and make enrolling effortless for individuals and bulk buyers alike.
CRM & LMS integration
We connect your CRM and LMS to unify data and trigger personalised, timely automations—turning every learner action into smarter marketing, stronger sales, and higher conversions.
E-learning engagement & upsells
We optimise the learner experience and embed smart, timely offers—so learners stay engaged, complete more, and naturally move on to their next purchase.
Our work
Portfolio
RECENT PROJECT
RECENT PROJECT
How Absolute Dogs increased membership retention with Gamification
RECENT PROJECT
RECENT PROJECT
Personalised learning experiences and B2B tools for an employee soft skills platform
RECENT PROJECT
RECENT PROJECT
Flashcards with custom sets that learners can share with their friends
RECENT PROJECT
RECENT PROJECT
Enabling scalability with process automation and engagement boosters
Frequently asked questions
Have more questions? Send us a message or schedule a call with our founder by clicking here
How does Conversion Rate Optimisation help training businesses?
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Conversion Rate Optimisation (CRO) ensures more of your existing website visitors become paying learners. For training businesses, this means fixing leaks in the funnel—like clunky enrolments, broken handoffs between your CRM and LMS, or confusing course navigation. Instead of simply chasing more traffic, CRO maximises the value of every visitor you already have. The result is higher enrolments, stronger learner engagement, and increased revenue without wasting additional budget on ads or marketing campaigns.
What problems does CRO solve in my training funnel?
Most training providers struggle with disconnected systems and complicated enrolment processes. CRO solves these problems by streamlining the learner journey from marketing site to checkout and into the LMS. It removes the friction that causes drop-offs—whether that’s multiple logins, slow checkouts, or inconsistent branding. It also makes reporting clearer, so you finally see which campaigns drive enrolments and revenue. With CRO, your funnel stops leaking and becomes a smooth, predictable path from first click to course completion.
Can CRO really increase learner lifetime value?
Yes. CRO is not only about winning the first sale but about maximising the long-term revenue from each learner. By embedding personalised offers, timely course recommendations, and bundled packages directly inside your LMS, learners naturally progress into further training with you. This increases average order value, repeat purchases, and overall lifetime value (LTV). Instead of one-and-done transactions, you create a system where learners complete more courses, engage longer, and generate sustainable recurring revenue for your business.
Will CRO work with my existing LMS and CRM?
Absolutely. We work with popular LMS platforms like LearnDash, Moodle, and custom systems, as well as CRMs like HubSpot, Salesforce, and ActiveCampaign. CRO isn’t about replacing your current tools—it’s about connecting them so data flows smoothly and automations run without manual work. By integrating your LMS and CRM, you can trigger personalised follow-ups, enrol learners instantly, and track revenue attribution with clarity. The result is a unified system that saves staff time and delivers a seamless learner experience.
What’s the ROI of CRO for training providers?
CRO delivers one of the highest returns on investment in digital strategy. Training providers who optimise their funnels typically see results quickly: more enrolments from the same traffic, fewer abandoned carts, and learners buying additional courses. Because CRO compounds over time, the revenue lift continues month after month. For example, fixing a 10% checkout drop-off can translate into tens of thousands in added revenue per year. It’s not just about higher sales—it’s about sustainable, predictable business growth.
Is CRO just about website design?
No. While design plays a role, CRO for training businesses goes far beyond visuals. It covers optimising your checkout process, integrating your LMS and CRM for data-driven marketing, and embedding upsells and automations that drive repeat sales. Strong design helps with trust and clarity, but CRO ensures the full journey—marketing site, payment, course access, and post-enrolment experience—works together. Done well, it means fewer abandoned purchases, higher engagement inside the LMS, and more learners coming back for additional training.
How long does it take to see results from CRO?
Many training providers see measurable improvements within weeks of making CRO changes. For example, simplifying checkout can instantly reduce cart abandonment, while automating enrolments cuts delays that frustrate learners. Over the first few months, you’ll typically notice higher conversion rates, more engaged learners, and better visibility of ROI. Long-term, as you continue testing and optimising, the gains compound—improving lifetime value, repeat purchases, and retention. CRO isn’t a one-time project but an ongoing system for sustained growth.
Do I need more traffic before investing in CRO?
No. CRO is designed to make your existing traffic more profitable. If 1,000 visitors land on your site each month, improving your conversion rate from 2% to 4% doubles your enrolments without spending more on ads. That’s why CRO is a critical foundation before scaling traffic—it ensures every additional click delivers maximum value. For training businesses, this means faster growth with lower risk, turning marketing spend into predictable revenue rather than wasted opportunities.
Frequently asked questions
Have more questions? Send us a message or schedule a call with our founder by clicking here
How does Conversion Rate Optimisation help training businesses?
Conversion Rate Optimisation (CRO) ensures more of your existing website visitors become paying learners. For training businesses, this means fixing leaks in the funnel—like clunky enrolments, broken handoffs between your CRM and LMS, or confusing course navigation. Instead of simply chasing more traffic, CRO maximises the value of every visitor you already have. The result is higher enrolments, stronger learner engagement, and increased revenue without wasting additional budget on ads or marketing campaigns.
What problems does CRO solve in my training funnel?
Most training providers struggle with disconnected systems and complicated enrolment processes. CRO solves these problems by streamlining the learner journey from marketing site to checkout and into the LMS. It removes the friction that causes drop-offs—whether that’s multiple logins, slow checkouts, or inconsistent branding. It also makes reporting clearer, so you finally see which campaigns drive enrolments and revenue. With CRO, your funnel stops leaking and becomes a smooth, predictable path from first click to course completion.
Can CRO really increase learner lifetime value?
Yes. CRO is not only about winning the first sale but about maximising the long-term revenue from each learner. By embedding personalised offers, timely course recommendations, and bundled packages directly inside your LMS, learners naturally progress into further training with you. This increases average order value, repeat purchases, and overall lifetime value (LTV). Instead of one-and-done transactions, you create a system where learners complete more courses, engage longer, and generate sustainable recurring revenue for your business.
Will CRO work with my existing LMS and CRM?
Absolutely. We work with popular LMS platforms like LearnDash, Moodle, and custom systems, as well as CRMs like HubSpot, Salesforce, and ActiveCampaign. CRO isn’t about replacing your current tools—it’s about connecting them so data flows smoothly and automations run without manual work. By integrating your LMS and CRM, you can trigger personalised follow-ups, enrol learners instantly, and track revenue attribution with clarity. The result is a unified system that saves staff time and delivers a seamless learner experience.
What’s the ROI of CRO for training providers?
CRO delivers one of the highest returns on investment in digital strategy. Training providers who optimise their funnels typically see results quickly: more enrolments from the same traffic, fewer abandoned carts, and learners buying additional courses. Because CRO compounds over time, the revenue lift continues month after month. For example, fixing a 10% checkout drop-off can translate into tens of thousands in added revenue per year. It’s not just about higher sales—it’s about sustainable, predictable business growth.
Is CRO just about website design?
No. While design plays a role, CRO for training businesses goes far beyond visuals. It covers optimising your checkout process, integrating your LMS and CRM for data-driven marketing, and embedding upsells and automations that drive repeat sales. Strong design helps with trust and clarity, but CRO ensures the full journey—marketing site, payment, course access, and post-enrolment experience—works together. Done well, it means fewer abandoned purchases, higher engagement inside the LMS, and more learners coming back for additional training.
How long does it take to see results from CRO?
Many training providers see measurable improvements within weeks of making CRO changes. For example, simplifying checkout can instantly reduce cart abandonment, while automating enrolments cuts delays that frustrate learners. Over the first few months, you’ll typically notice higher conversion rates, more engaged learners, and better visibility of ROI. Long-term, as you continue testing and optimising, the gains compound—improving lifetime value, repeat purchases, and retention. CRO isn’t a one-time project but an ongoing system for sustained growth.
Do I need more traffic before investing in CRO?
No. CRO is designed to make your existing traffic more profitable. If 1,000 visitors land on your site each month, improving your conversion rate from 2% to 4% doubles your enrolments without spending more on ads. That’s why CRO is a critical foundation before scaling traffic—it ensures every additional click delivers maximum value. For training businesses, this means faster growth with lower risk, turning marketing spend into predictable revenue rather than wasted opportunities.
Frequently asked questions
Have more questions? Send us a message or schedule a call with our founder by clicking here
How does Conversion Rate Optimisation help training businesses?
Conversion Rate Optimisation (CRO) ensures more of your existing website visitors become paying learners. For training businesses, this means fixing leaks in the funnel—like clunky enrolments, broken handoffs between your CRM and LMS, or confusing course navigation. Instead of simply chasing more traffic, CRO maximises the value of every visitor you already have. The result is higher enrolments, stronger learner engagement, and increased revenue without wasting additional budget on ads or marketing campaigns.
What problems does CRO solve in my training funnel?
Most training providers struggle with disconnected systems and complicated enrolment processes. CRO solves these problems by streamlining the learner journey from marketing site to checkout and into the LMS. It removes the friction that causes drop-offs—whether that’s multiple logins, slow checkouts, or inconsistent branding. It also makes reporting clearer, so you finally see which campaigns drive enrolments and revenue. With CRO, your funnel stops leaking and becomes a smooth, predictable path from first click to course completion.
Can CRO really increase learner lifetime value?
Yes. CRO is not only about winning the first sale but about maximising the long-term revenue from each learner. By embedding personalised offers, timely course recommendations, and bundled packages directly inside your LMS, learners naturally progress into further training with you. This increases average order value, repeat purchases, and overall lifetime value (LTV). Instead of one-and-done transactions, you create a system where learners complete more courses, engage longer, and generate sustainable recurring revenue for your business.
Will CRO work with my existing LMS and CRM?
Absolutely. We work with popular LMS platforms like LearnDash, Moodle, and custom systems, as well as CRMs like HubSpot, Salesforce, and ActiveCampaign. CRO isn’t about replacing your current tools—it’s about connecting them so data flows smoothly and automations run without manual work. By integrating your LMS and CRM, you can trigger personalised follow-ups, enrol learners instantly, and track revenue attribution with clarity. The result is a unified system that saves staff time and delivers a seamless learner experience.
What’s the ROI of CRO for training providers?
CRO delivers one of the highest returns on investment in digital strategy. Training providers who optimise their funnels typically see results quickly: more enrolments from the same traffic, fewer abandoned carts, and learners buying additional courses. Because CRO compounds over time, the revenue lift continues month after month. For example, fixing a 10% checkout drop-off can translate into tens of thousands in added revenue per year. It’s not just about higher sales—it’s about sustainable, predictable business growth.
Is CRO just about website design?
No. While design plays a role, CRO for training businesses goes far beyond visuals. It covers optimising your checkout process, integrating your LMS and CRM for data-driven marketing, and embedding upsells and automations that drive repeat sales. Strong design helps with trust and clarity, but CRO ensures the full journey—marketing site, payment, course access, and post-enrolment experience—works together. Done well, it means fewer abandoned purchases, higher engagement inside the LMS, and more learners coming back for additional training.
How long does it take to see results from CRO?
Many training providers see measurable improvements within weeks of making CRO changes. For example, simplifying checkout can instantly reduce cart abandonment, while automating enrolments cuts delays that frustrate learners. Over the first few months, you’ll typically notice higher conversion rates, more engaged learners, and better visibility of ROI. Long-term, as you continue testing and optimising, the gains compound—improving lifetime value, repeat purchases, and retention. CRO isn’t a one-time project but an ongoing system for sustained growth.
Do I need more traffic before investing in CRO?
No. CRO is designed to make your existing traffic more profitable. If 1,000 visitors land on your site each month, improving your conversion rate from 2% to 4% doubles your enrolments without spending more on ads. That’s why CRO is a critical foundation before scaling traffic—it ensures every additional click delivers maximum value. For training businesses, this means faster growth with lower risk, turning marketing spend into predictable revenue rather than wasted opportunities.
Ready to scale your training?
Request video brochure
Talk to our founder
From the initial discussions to the delivery of the blueprint, we have felt listened to and understood, challenged and guided as needed.
Rated 4.6 on Trustpilot
Ready to scale your training?
Request video brochure
Talk to our founder
From the initial discussions to the delivery of the blueprint, we have felt listened to and understood, challenged and guided as needed.
Rated 4.6 on Trustpilot
Ready to scale your training?
Request video brochure
Talk to our founder
From the initial discussions to the delivery of the blueprint, we have felt listened to and understood, challenged and guided as needed.
Rated 4.6 on Trustpilot
See how custom learning technology could help you to scale your business
About Plume
As the leading custom LMS provider in the UK and US, we help businesses design, build and grow pioneering learning tech that unlocks limitless growth potential.
Services
Blueprint
Custom LMS
Membership apps
Test prep platforms
Use-cases
Multi-tenancy
B2B training
B2C training
HIPAA compliance
Kids & teen
Links
Privacy policy
See how custom learning technology could help you to scale your business
About Plume
As the leading custom LMS provider in the UK and US, we help businesses design, build and grow pioneering learning tech that unlocks limitless growth potential.
Services
Blueprint
Custom LMS
Membership apps
Test prep platforms
Use-cases
Multi-tenancy
B2B training
B2C training
HIPAA compliance
Kids & teen
Links
Privacy policy
See how custom learning technology could help you to scale your business
About Plume
As the leading custom LMS provider in the UK and US, we help businesses design, build and grow pioneering learning tech that unlocks limitless growth potential.
Services
Blueprint
Custom LMS
Membership apps
Test prep platforms
Use-cases
Multi-tenancy
B2B training
B2C training
HIPAA compliance
Kids & teen
Links
Privacy policy